It’s a gut-wrenching feeling. You look at your phone, and it’s silent. The calendar looks a little too empty. Perhaps you’re thinking about your next job, but the leads just aren’t flowing in.
Indeed, relying on old-school methods just isn’t enough anymore. Even so, the good news is that you have more proven tools than ever before. We work with trades professionals in Vancouver. Therefore, we know how to turn a quiet phone into a steady stream of calls.
The following is our roadmap for keeping your pipeline full. Let’s get that phone ringing off the hook!
First, you need to ensure your online presence is strong. After all, your website and blog posts are a 24/7 salesperson for your business. In fact, 90.7% of marketers generate leads from their website, and 89.2% use blogs for this purpose.
For this reason, don’t just have a website; have one that works for you. Start creating content that answers your potential customers’ questions. In this way, you establish your expertise and attract people who are already searching for solutions. Remember, content marketing generates 3 times the leads of outbound marketing, often at a fraction of the cost.
Your Google Business Profile (GBP) remains your number-one secret weapon. It’s what shows up on Google Maps and in those top listings, known as the “Local Pack.” Without an optimized GBP, you’re practically invisible.
Therefore, you must claim and complete your GBP. This includes adding high-quality photos of your team and work. Moreover, you need to actively manage your reviews. Responding to reviews, both positive and negative, makes you seem 1.7 times more trustworthy. The key is to keep your listing active and accurate.
What if you need leads right now? That is where paid advertising comes in. Paid ads on platforms like Google can deliver immediate, targeted traffic.
With Google Ads, you can appear at the very top of search results. In fact, this is the fastest way to get leads. Google’s Local Services Ads (LSAs) are especially great. That’s because they let you pay per lead rather than per click.
Social media ads on platforms like Facebook can also be effective. For example, they allow you to target homeowners in specific Vancouver neighborhoods with offers. These ads can generate leads at a lower cost, although they might require a bit more nurturing.
Word-of-mouth is already your best friend. But why not formalize it? In fact, an amazing 78% of B2B marketers use referral marketing. This is for a good reason. It’s one of the most effective and low-cost sources of leads.
Set up a formal referral program. You can offer a small discount or a gift card to customers who refer new business to you. When you get a referral, make sure to follow up quickly. Referred customers are often more valuable. After all, they are 32% more likely to spend than other customers.
Email marketing is far from dead. As a matter of fact, it has one of the highest returns on investment in all of marketing. The average ROI is an impressive $36 for every $1 spent.
Use email to stay in touch with past clients. Send them tips, seasonal maintenance reminders, or special offers. This keeps you top-of-mind. As a result, when they need a service again, or when a friend asks for a recommendation, you’ll be their first call.
No single tactic will solve your lead generation problems. Instead, the most successful trades businesses in Vancouver use a blend of these strategies. They have a strong website that acts as a hub. Then, they use a combination of SEO, paid ads, and referrals to drive traffic to it.
Once a lead comes in, they use their GBP and email to build trust and nurture the relationship. Ultimately, it’s about creating a system. This system consistently attracts, captures, and converts leads. It is not just about hoping the phone rings.
"What if you need leads right now? That is where paid advertising comes in. Paid ads on platforms like Google can deliver immediate, targeted traffic."
Don’t let a silent phone hurt your business another day. Implementing these proven lead generation tactics can transform your business. You can attract a steady stream of qualified leads, even in a competitive market like Vancouver.
At Silver6 Marketing, we understand the trades industry. We are experts at building custom lead generation systems that work. Contact us today. Let us help you create a plan to get your phone ringing off the hook!
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