You work hard — on roofs, in crawlspaces, under sinks, behind the mower, or on the road quoting jobs all over town. Whether you’re fixing furnaces at 2 AM or giving someone the best-looking yard on the block, your work speaks for itself.
But here’s the catch: these days, your work alone isn’t enough to keep the phone ringing. If you’re like most service business owners in BC — landscapers, HVAC crews, plumbers, roofers, or any trades pro — you’ve probably noticed that some companies seem to get all the calls, even though you know your crew does it better.
So what gives? Simple: your competitors are easier to find and trust online. They show up first on Google, look professional on mobile, have stacks of glowing reviews, and make it effortless for people to reach out. That’s it — no tricks, no magic.
The good news? You can fix this fast — and you don’t need a marketing degree or a trendy influencer account to do it. You just need to know where your online presence is leaking leads and how to patch those leaks so your quality work gets seen and chosen.
In this quick guide, I’ll break down the 5 biggest reasons your local competitors keep stealing your calls — and exactly how to win those jobs back so you can stay busy doing what you do best.
Ready? Let’s go.
You know your work is top-notch — but why does it feel like your competitors keep getting the calls you should be getting? If you’re a local HVAC company, landscaper, plumber, roofer, or any service-based business in BC, here’s the hard truth: people are finding your competitors online before they find you.
The good news? It’s fixable — and you don’t need to become a marketing expert overnight. Here’s exactly why your local competitors are beating you online — and what to do about it.
If your site looks like it was built in 2012, potential customers notice — and they click away fast. An outdated website signals you might be out of touch everywhere else too, even if that’s far from the truth.
Action Steps:
✅ Make sure your site works beautifully on phones.
✅ Show your services clearly — with real photos.
✅ Add trust elements: insurance, local reviews, certifications.
✅ Make it stupid-easy to call or request a quote.
👉 Pro tip: Trades sites don’t need to be flashy — they need to build trust and convert visitors into booked jobs.
Here’s the simple truth: when people need an HVAC repair or a snow removal crew, they Google right now. If you’re not showing up in that map pack or the top 3 results, your competitors are getting that call.
Action Steps:
✅ Claim and fully fill out your Google Business Profile — including photos, service areas, and hours.
✅ Get more 5-star reviews — they push you up the map rankings.
✅ Build local listings on sites like Yelp, Houzz, and industry directories.
✅ Create location pages if you serve multiple areas (ex: “Plumbing in Burnaby”).
You’d be surprised how many trades websites bury the phone number, hide the quote form, or force people to hunt for basic info. If a homeowner can’t reach you in under 30 seconds, they’ll bounce to the next guy.
Action Steps:
✅ Make your phone number big and clickable on every page.
✅ Add a clear “Request a Quote” or “Book Now” button above the fold.
✅ Use an easy form — just name, phone, and what they need.
✅ For urgent services, highlight 24/7 availability if you offer it.
Today, online reviews are word-of-mouth. If your competitor has 55 five-star Google reviews and you have 3, who’s the homeowner going to trust for their new furnace or backyard patio?
Action Steps:
✅ Ask every happy customer to leave a Google review — right away.
✅ Make it easy: send them a direct link.
✅ Feature reviews on your website — real faces, real names (if possible).
✅ Reply to all reviews, good or bad — it shows you care.
Many trades companies rely on word-of-mouth alone. That’s great — but today, your digital presence is your word-of-mouth. If people can’t learn about you online, check your work, or trust your company at a glance, they’ll pick the business that does make it easy.
Action Steps:
✅ Add clear project photos, case studies, or before-and-after galleries.
✅ List your certifications, licenses, and insurance.
✅ Show your local roots — people prefer local pros who get BC homes and weather.
✅ Keep your info up to date — no one trusts a site that says “Copyright 2018.”
The truth is, you don’t have to do all of this alone. At Silver6, we specialize in building simple, trustworthy websites and local marketing systems for trades and service businesses just like yours — so you can stay on roofs, behind the plow, or out in the yard while the calls come in.
"Many trades companies rely on word-of-mouth alone. That’s great — but today, your digital presence is your word-of-mouth."
At the end of the day, you already have what matters most: solid work, happy customers, and a reputation you’ve built the hard way. Now it’s time to make sure your online presence works just as hard as you do — so your next customers find you first, trust you faster, and pick you every time.
If you’re ready to stop losing jobs to competitors with shinier websites and stronger Google rankings, Silver6 is here to help. We build practical, conversion-focused websites and local marketing strategies that get trades and service businesses in BC seen, trusted, and booked solid.
No confusing jargon. No pushy sales talk. Just honest, done-for-you solutions that help you do more of what you do best — without worrying if your next lead will actually find you.
👉 Ready to get started? Let’s talk. Book your free website and local SEO checkup today — and take back the leads you’ve already earned.